"Coaching with Gen was transformative. In pivotal moments, her insightful, curious coaching nurtured my ambition and helped me reflect deeply. Her support gave me confidence to make tough decisions and open new possibilities in work and life. I wholeheartedly recommend her to anyone seeking clarity and fresh thinking for bold next steps."
"Coaching with Gen helped me seize the opportunity to create outsized positive impact through systems change leadership. This dedicated space for developing self knowledge and testing opportunities has helped me foster more joy and fulfillment in my life - the most impactful thing I’ve done for myself this year."
Coaching is a personal growth partnership that helps you increase self awareness, and take action towards more of what you want. It’s future-focused and action-oriented, designed to help you grow, make decisions, and lead with intention. Unlike therapy, coaching doesn’t diagnose or focus on healing the past. And unlike mentoring or consulting, I won’t give you advice, I’ll help you find your own answers. If I feel I’m reaching the limits of my expertise and I think your needs would be better met by a different form of support, I will let you know.
Coaching is designed to reduce pressure. It gives you space to pause, make sense of what’s going on, and reconnect with what matters most. Many of my clients say they feel clearer and more energised after sessions. We’ll always work at a pace that supports your wellbeing.
I’m a good fit for people leading or shaping systemic change in any field or industry. My clients are visionary, values-driven and used to holding complexity. I work with people who are in-mission and committed to it, rather than people who are looking for a new role, career or impact-related work for the first time. Coaching works best when you’re ready to reflect, open to challenge, and committed to your own growth. You don’t need to have it all figured out, just a sense that something wants to shift.
Each package includes 1:1 coaching sessions, 60 minutes for the Reset package and 45 minutes for the Partnership, tailored resources or practices between sessions, and email/WhatsApp support throughout. All of our notes and session recordings are stored in a private Notion portal. We begin with a discovery process to clarify your goals and how we’ll work together. The Reset package is three months, and the Partnership is a minimum of 6 months with an option to renew, which many of my clients choose to do. Details and pricing are shared after an initial conversation.
Every session is shaped around what’s most present or important for you that day, making sure that each topic ties into the broader themes we’ve agreed to work on. We might explore a challenge, process some emotion lingering under the surface, reflect on a recent insight, unpack a big vision, or brainstorm bold action for you to take. You’ll leave with greater clarity, grounded direction, or a shift in perspective. Sessions are held on Zoom with a choice between video or audio, with both parties in a fully private space.
Clients describe my style as calm, thoughtful, fun and gently challenging. I hold space with care and bring structure, clarity, and perspective. I’m not here to push or provoke, I’m here to support your growth in a way that feels meaningful and sustainable. You can expect warmth, depth, and the occasional well-timed challenge.
Coaching topics are as varied as my clients and their missions. We might explore boundaries, creativity, decision-making, leadership, purpose, burnout, or navigating complexity. Some clients come with a clear goal; others arrive feeling stuck and work that out with me. It all starts with where you are right now.
Results vary depending on each unique person and their needs, but common outcomes include greater clarity, confidence, wellbeing, and impact. You might make bold decisions, shift limiting patterns, or find a new way to relate to your work and leadership. What you take away will depend on your goals and your willingness to engage in the process. My clients often describe this work as life-changing.
I specialise in coaching people working on systemic change, and I understand the unique challenges that come with that. My approach draws on a 13+ year ‘squiggly career’ working with pioneers in tech, venture, philanthropy and beyond, combined with deep training in coaching, the psychology of systems change, and adult development. Clients value the rare mix of calm presence, strategic insight, creativity and deep care I bring to our work. This isn’t just a job, it’s my calling.
What drives me is the possibility of bold, visionary impact, the kind that shapes a better future, sooner. My clients want that too, and they come to coaching to make that kind of impact while cultivating a rich, spacious, and joyful life. I live by the sea, just south of Lisbon, with my husband and our two dogs. I’m a lifelong learner, committed to growing alongside the people I support.
Unlike many coaches, I’m fully focused on 1:1 work and I only work with a maximum of 10 clients at a time.
The systems we want to change live not only “out there”, but “in here”, too. Inner work helps you see and shift the unconscious patterns shaping your leadership, energy, and impact. It enables you to lead from a deeper place of self knowledge, authentic purpose, and resilience. Outer transformation becomes more possible when we do the inner work to cultivate and sustain it.
