ABOUT ME

I believe that transformative change in the world starts within each of us.

This belief fuels a multi-disciplinary approach to my work, drawing on my coaching certifications, a decade specialising in people practice, my background in creative strategy and venture, and my own ongoing work to build a meaningful, values-aligned life.
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I help people taking on the world’s toughest problems to lead with greater impact and wellbeing.

My clients are shaping a better future - whether in climate, human rights, finance, or technology. They’re multi-award winning filmmakers, funders, charity leaders and technologists who’ve raised millions in funding, mobilised movements, and shaped national laws and policies.

Before starting my coaching business, I helped to build one of Europe’s leading seed stage VC funds - hiring the team, building a portfolio support function, and launching Europe’s first VC funded mental health service for founders. I also supported 60 seed stage founders as they scaled their teams. Earlier in my career, I worked as a strategist in top creative agencies, tech companies, and accelerators.

Working with pioneering leaders my whole career has shown me that even the boldest changemakers struggle. That’s what led me to coaching: a desire to help those at the forefront of systemic change cultivate the creativity and resilience to do their best work.

Originally from the UK, I now live by the sea in Portugal, where I’m learning alongside my clients what it means to lead and live well in these complex times.
Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has.

- Margaret Mead

"Gen was instrumental in helping me navigate a period of rapid growth and rising visibility. She created space to pause, reflect and chart a path forward with clarity, intention and care. Every session was incredibly worthwhile, and her support was truly transformative."

LAUREN FABIANSKI
Head of Campaigns & Comms, Pregnant Then Screwed
Creating systemic change by promoting and protecting the rights of pregnant women & mothers
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